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DIGITAL AND TRADITIONAL

PROMOTIONAL MARKETING SOLUTIONS

Leveraging Fantasy Sports and Games to Drive Results

 

 

 

 

 

 

 

 

 

 

 

 
 

SERVICES

TRADITIONAL AND DIGITAL PROMOTIONS

  • Helping retailers and brands drive sales
  • Offering the experience needed to generate favorable outcomes for clients and brands alike
  • Optimizing digital channels especially mobile as the most effective medium to reach the on-the-go consumer.

TARGETED MOBILE SOLUTIONS

With mobile, marketers have the ability to target consumers in ways that traditional media never could. We will push your message in the hands of targeted consumers on their cell-phones. Mobile is the most effective media that reaches the on the go consumer.

DIGITAL SPORT AND GAME MARKETING

  • Working with 3 of the top ten daily fantasy sports operators and the leading toy and game manufacturer
  • Leveraging fantasy sport content and well-known toys and games for advertisers
  • Offering robust lead generation and targeted promotion solutions

 

 

ABOUT

 

 

COMPANY OVERVIEW
 

  • 363 SG – established 2012
  • Specializing in reaching customers in the channels of their choice
  • Delivering relevant brand messaging with compelling value propositions
  • Evoking trial and purchase frequency

WHAT WE DO

 

      • Multi-Channel Promotions
      • Licensed Fantasy Sports and Games
      • Call to Action Incentives

LEADERSHIP TEAM

____

TOM BARNHART

PRINCIPAL
 

  • 35 years of marketing services agency experience specializing in brand-licensed sales promotions
  • Focus on value added promotional strategies designed for sales lift and consumer loyalty
  • Invented the Web Descrambler in 1998 pioneering offline to online consumer promotions with 1.5B+ game pieces produced to date worldwide
    (See below under WORK for additional information)
  • Holds five promotional game-related U.S. patents with other patents pending
  • Consultant-of-record for the Hasbro Game Group licensing Parker Brothers and Milton Bradley brands to advertisers for promotional deployment
  • Matches popular games with brands in executing multi-channel promotions including mobile brand-building promotional campaigns

ARMY PERRY

PRINCIPAL
 

  • 25+ years of business experience spanning industries including telecom, distribution, retail and professional services
  • Seasoned executive with strong analytic insight to solving business problems
  • Experienced in leading his management teams to success and managing information to a competitive advantage delivering positive results
  • 10-year tenure as CIO at his former company successfully and seamlessly integrating multiple technologies into marketing and sales applications
  • Leads account management to help clients better understand the solutions created on their behalf
  • Worked with Obama 2012’s interactive mobile team on an extremely effective late-stage effort with winning numbers in all 11 battleground states

DON ADAMS

PARTNER
 

  • 20+ years of client and agency marketing experience
  • Strong background in loyalty strategy, partnership marketing, program management and project management
  • Consulting experience across numerous industries for clients including Citigroup, Disney, Dow Chemical, Arby’s, Leading Hotels, Ruth’s Chris and Sprint
  • Managed AirTran Airways' A+ Rewards including automating the program and managing all related partnerships
  • Worked in marketing at The Home Depot and InterContinental Hotels Group (Holiday Inn, Crowne Plaza, InterContinental)
  • Started career at Delta Air Lines in advertising, relationship and partnership marketing including launch and promotion of the Delta SkyMiles American Express Card

WORK

 

363 SG partner Tom Barnhart serves as an agent for the Hasbro Games Group selling licensed games and gaming assets to agencies for promotional use across North America. Over the years, Tom has successfully brokered and executed large-scale promotions around popular Hasbro games such as Trivial Pursuit, Monopoly, Game of Life and more.
 
 

ALBERTSON'S + MONOPOLY

 

  • Brokered relationship between Licensor and Agency partner
  • Over $50,000,000 in cash and prizes awarded since the games inception in 2010
  • Executed via all participating Albertson's supermarkets
  • Annual game is anticipated by customers and participating brands

Screen Shot 2013-04-11 at 5.53.01 PM

RITE AID + GAME OF LIFE

 

  • Successfully matched brand, retailer and promotional agency for successful promotion
  • Over $5,000,000 in cash and prizes awarded
  • One-time promotion very popular with regular Rite Aid customers
  • Boosted sales on participating in-store items

life

 

363 SG offers offline to online and mobile lead generation programs with our patented Webdescrambler and Netdescrambler game pieces. Since 1998, there have been over 1.5 billion descrambler game-pieces printed world-wide as it remains a premier solution in offline to online promotions.
 
 

WEB DESCRAMBLER - NET DESCRAMBLER

 

  • Exclusive technology protected by multiple patents
  • Hundreds of promotions executed since 1998
  • Co-Marketed by manufacturer/partner WS Packaging
  • Over 1.5 billion game pieces printed

 

363 SG extends political campaign messaging to the mobile channel for consumer engagement and database build. With our partners Mobile Posse, we offer targeted mobile solutions to drive localized candidate awareness, and monitor promotions in-progress allowing for maximum flexibility.
 
 

OBAMA 2012 MOBILE CAMPAIGN

 

  • Worked closely with campaign's interactive team based in Chicago to craft campaign
  • Coordinated multi-state effort to drive voter registration in battleground states
  • Delivered detailed metrics
  • Successfully helped client achieve end goals

barack1

 

With mobile, marketers have the ability to target consumers in ways that traditional media never could. We will push your message in the hands of targeted consumers on their cell-phones. Mobile is the most effective media that reaches the on the go consumer.
 
 

NBA + CARL'S JR

 

  • Interactive fan engagement contest featured at Los Angeles' Staples Center
  • Played on the cell phone during halftime of select LA Lakers home games
  • Fans text to participate in real time contest

RECENT WORK:

PARTNERS

 

mplogo

 

363 SG has partnered with Mobile Posse as their exclusive mobile advertising partner. Mobile Posse is a Mclean Va based mobile platform provider delivering advertiser messaging to 19 million network subscribers from Verizon, Metro PC, US Cellular, Cricket and ATT in test. The network is growing at a rate of 35,000 new subscribers per month. The major point of difference with other mobile platform providers is the ad message is pushed to the subscriber’s home screen at a time when the subscriber has requested the message delivery.

 

 

IDLE SCREEN AD

mp1

Engage with consumers via non-obtrusive idle screen ad placement

RELEVANT PLACEMENT

MP2

Ads are actionable, allowing marketers to register consumers on the spot

MOBILE SURVEYS

MP3

Engage with your consumer while building valuable data

 

 

ARBITRON MOBILE RESEARCH PANEL (12/12 - 3/13)

 

APPLICATION RANKING

  1. Mobile Posse
  2. Facebook
  3. Gmail
  4. Google Search
  5. Go SMS Pro
  6. Facebook Messenger
  7. Yahoo! Mail
  8. Chrome
  9. YouTube
  10. Instagram

SESSIONS PER MONTH

68.1
73.8
44.2
42.3
17.4
11.8
10.6
7.8
7.6
7.4

MONTHLY REACH

95.3%
50.6%
85.6%
93.2%
4.5%
36.9%
12.5%
12.7%
67.8%
16.8%

MINUTES PER MONTH

152.1
215.4
39.6
16.8
20.3
16.1
11.6
24.1
79.3
31.5

 

 

ws2
 

WS Packaging is the exclusive manufacturer and co-marketer of 363 SG's patented WebDescrambler and NetDescrambler marketing tools. These tools have been helping marketers drive offline to online customer acquisition since the late 90's, and remain a premier promotional marketing solution today.

 

 

WEB DESCRAMBLER

WebDescrambler™ is an original interactive marketing solution that has been engaging consumers for over 14 years. It is designed to drive traffic to your website and retail locations at rates much greater than many other promotional methods.

  • HOW IT WORKS

Holding a game piece up to a specific color on a computer screen, television, or any other display will reveal a hidden message that is printed on a unique clear film. We use a patented technology that hides your message so that it can only be viewed with your special decoding tool.

 

  • CONSUMER RESPONSE

WebDescrambler™ delivers extremely high levels of response and data through your existing web sites like no other marketing approach available today. It is an extremely cost effective solution that delivers above average marketing results.

NET DESCRAMBLER

As a counterpart to WebDescrambler™, NetDescrambler™ is another way to engage your customers with an interactive marketing solution to generate traffic to your website and your promotions.

  • HOW IT WORKS

NetDescrambler™, like WebDescrambler™, works by holding a game piece up to a computer screen, television, or any other display. However, the hidden message is actually built into a special graphic on the display rather than the game piece. The unique film built into the game piece will reveal the hidden message on the screen.

  • FLEXIBILITY

Hidden messages can be changed anytime to allow for changes in your promotion. Make scheduled changes to your graphics to coincide with your on going promotions and merchandising cycles.

 

DEMONSTRATION

STEP 1

STEP13

Consumer receives game piece in the marketplace.

STEP 2

step2

Game piece directs consumer to webpage where they register to play

STEP 3

step3

Consumer holds game piece to screen revealing outcome.

 
 

  • TRY IT YOURSELF

If you already have a Web Descrambler game piece, simply take your game piece, and place it on top of the blue screen to your right to reveal a hidden message. If you don't have one, send us a note and we'd be happy to provide you with samples.

blue

 
 

CONTACT

Contact Information
 
Feel free to drop us a line and let us know some of the specifics of your situation. At that point we can tailor a custom promotional solution catering to your marketing needs.
 

  • TB Phone: 404-754-3785
  • AP Phone: 404-695-4444
  • DA Phone: 404-725-0593
  • Address: 3737 Main Street, College Park, GA 30337